eToro is expanding into football with a cryptocurrency education campaign. The investment platform launched eToro FC this week—a community for Premier League fans interested in learning about cryptoas
eToro is expanding into football with a cryptocurrency education campaign. The investment platform launched eToro FC this week—a community for Premier League fans interested in learning about cryptoassets and investing. The launch builds on partnerships eToro established with seven Premier League clubs in August using bitcoin for the payments.
The seven clubs (Cardiff City, Crystal Palace, Brighton & Hove Albion, Leicester City, Newcastle United, Southampton, and Tottenham Hotspur) will now produce educational materials, tutorials, and market news for their supporters. Members of eToro FC get access to exclusive football content and can enter competitions.
Iqbal V. Gandham, eToro's UK managing director, discussed the initiative. "#WelcomeToTheClub will help educate football fans who are new to investing," Gandham said. "We carried out our Premier League sponsorship deals using bitcoin as a first step in showing the role cryptoassets could play in global sport. We hope to continue this with information which enhances fans knowledge on the potential of cryptoassets along with investment in more traditional asset classes."
eToro hired comedian Lloyd Griffith to host Crypto Factor, a video series. In each episode, players from the partner clubs tackle three football challenges that mirror investing dynamics. The series will release new videos throughout the season.
The campaign branding will show up throughout Premier League stadiums—on pitch LEDs, advertising, and social media platforms.
eToro operates as a global investment community with more than ten million registered users. Members can follow the strategies of successful investors and trade stocks, commodities, and cryptoassets. The platform enables real-time portfolio monitoring and transactions whenever users want to buy, hold, or sell. eToro is regulated by the Cyprus Securities and Exchange Commission and the Financial Conduct Authority in the UK. Cryptoassets are unregulated and volatile, unsuitable for all investors. Crypto trading operates outside EU regulatory frameworks.
