IndaHash, a 130-person company operating across seven countries, automates influencer marketing. The platform connects social media personalities with major brands including Coca-Cola, McDonald's, and
IndaHash, a 130-person company operating across seven countries, automates influencer marketing. The platform connects social media personalities with major brands including Coca-Cola, McDonald's, and L'Oreal. The company grew from six employees to its current size, with sales jumping 295% between the first and third quarters of 2016 and 2017.
IndaHash works with more than 300,000 influencers spanning 70 countries. Their combined reach extends to a billion people worldwide. The company announced its IndaHash Coin ICO this week, aiming what it calls "tokenization of influencer marketing" to address friction between influencers, brands, and audiences.
The IndaHash Coin operates as a universal cryptocurrency payment system available to influencers, their followers, and brands. The platform also unveiled an ecosystem allowing influencers to mint their own tokens, creating direct value for their audiences.
Brands can pay IndaHash with coins or cash. Those selecting coins enroll in the Pay-With-Fame program. Through this program, influencers exchange their coins for discounts and early access to limited products from participating brands. Influencers gain tangible rewards. Participating brands attract influential creators and their audiences. Those audiences develop stronger connections with creators they follow, relationships that drive purchasing decisions.
IndaHash influencers can exchange coins for cash through company buybacks, sell on crypto exchanges, or hold for potential appreciation as adoption grows. The most engaging element lets influencers distribute their own tokens as rewards, strengthening ties with followers while generating engagement metrics that matter to both creators and their audiences.
The IndaHash Coin has a fixed supply of 400 million coins. The company will release eighty percent during the pre-ICO and main ICO. The company allocates eighteen percent toward influencer recruitment and education.
The pre-ICO is scheduled to begin November 8, running for seven days. The main token sale will span November 29 through December 20. Entry prices scale from 4,480 IndaHash tokens per ETH early on down to 3,200 tokens per ETH later. Bittrex and Poloniex plan to list the token.
