investFeed unveiled a new platform for cryptocurrency traders. CEO Ronald Chernesky described it as \"a combination of Facebook, cryptocurrency and the Bloomberg Terminal.\" The New York startup, found
investFeed unveiled a new platform for cryptocurrency traders. CEO Ronald Chernesky described it as "a combination of Facebook, cryptocurrency and the Bloomberg Terminal."
The New York startup, founded in 2014 as a social investment network, had spent its early years focused on equities trading. Strong demand from its 15,000-user base drove the pivot to digital currencies about a month before the platform launch. Chernesky explained the shift: "Our strong belief in the future of cryptocurrencies prompted our decision to pivot from equities to decentralized digital assets."
He detailed the vision behind the move: "We feel that investFeed's future should fully embrace the greatest technological breakthrough since the Internet. We decided to refocus our offering in order to take advantage of the vast opportunities in crypto, including the exponentially-growing number of people globally interested in trading, finding accurate ticker prices, and seeking out peer ideas."
Andrew Freedman, investFeed's chief technology officer, saw the move appealing to younger investors who had shunned traditional stock markets. "Millennials are more excited by this new technology because they feel empowered by the ability to participate in markets without traditional third party interference," Freedman said.
The refreshed platform combined social networking features with trading data. Users could message each other, comment on posts, and share investment ideas within their network. The system also delivered real-time market analytics and insights tailored to digital assets, giving traders the information they needed for decisions.
investFeed had partnered with Bravenewcoin.com to supply market pricing. The platform tracked 235 high-performing cryptocurrencies and displayed their prices across different exchanges, showed available trading pairs, and calculated weighted averages in US dollars. Traders could see at a glance where to find the best prices and understand how volume affected market rates.
The company planned to expand the feature set beyond the launch version. investFeed would add direct buy and sell buttons, eliminating the need for users to switch between platforms. Custom price alerts would push notifications when tracked assets hit preset prices. The system would also notify users when followed traders executed trades, letting newer market participants observe and learn from experienced players.
Chernesky outlined the design philosophy. "One of our goals was to give mainstream users a simple, aesthetically pleasing UX and remove the technical barriers and complicated language associated with blockchain and cryptocurrency." The cryptocurrency industry had constructed barriers of specialized terminology that excluded newcomers. investFeed intended to eliminate those obstacles.
The company planned to replicate the integration strategy from its original stock platform, which had connected major stock brokerages to the user experience. "Just like we linked every top online stock trading brokerage to our original platform, we will begin to form relationships with digital asset exchanges so that users can link their accounts on investFeed and make informed decisions, using the most accurate market data possible," Chernesky said.
The company's long-term ambition extended far beyond the initial feature set. "The end-goal is to become the one-stop shop for everything cryptocurrency, and unite a growing community in one of the most nascent industries of our generation," Chernesky said.
