James Rodriguez, the 2014 World Cup's Golden Boot winner, announced today he signed with SelfSell, a blockchain startup, to launch his own cryptocurrency token. The Colombian midfielder for Real Madri
James Rodriguez, the 2014 World Cup's Golden Boot winner, announced today he signed with SelfSell, a blockchain startup, to launch his own cryptocurrency token. The Colombian midfielder for Real Madrid and Bayern Munich will start pre-sales of the "JR10 Token" on May 27 through the SelfSell App. Named after his squad number, the token makes Rodriguez the first active international footballer to issue his own digital currency.
Rodriguez is preparing for the World Cup in Russia. He won the Golden Boot at the 2014 tournament, scoring four goals. He credits his fans with driving his rise through professional soccer. The token is his way to deepen that relationship. Token holders gain access to exclusive merchandise, fan club meeting invitations, and a say in decisions shaping his career through the app.
SelfSell founder Li Yuan views this as part of a broader transformation in how athletes control their personal brand. In a blockchain ecosystem built for sharing, he says, people can be both creators and beneficiaries of value. "It is a new new model to build James' personal brand asset – having it blockchainized," Li says. The token allows Rodriguez to own and manage his brand rather than licensing it to corporate partners.
Sponsors, media companies, and football clubs gain new ways to engage with Rodriguez and his supporters through the token. Li suggested the approach could expand across professional sports.
SelfSell is building the world's first human-based asset platform around the concept "Value yourself, Value your future." The company wants to enable people to issue personal cryptocurrencies backed by their name, credibility, potential, and income. Rodriguez serves as an early test case for this vision.
Visit https://selfsell.com/ or email [email protected] for details.
