Luno, the cryptocurrency trading platform formerly known as BitX, has unveiled support for Ethereum, expanding access to the digital asset across 40 countries including Malaysia, Indonesia, Nigeria, S
Luno, the cryptocurrency trading platform formerly known as BitX, has unveiled support for Ethereum, expanding access to the digital asset across 40 countries including Malaysia, Indonesia, Nigeria, South Africa, and various European nations. The platform's users in these regions now have the capability to purchase and sell ether through Luno's integrated wallet system.
Ethereum, the network token underpinning the world's second-ranking blockchain by market value, currently boasts a $30 billion valuation. According to the company's statement released today, the feature integrates seamlessly into Luno's existing trading infrastructure.
"It is core to our beliefs that decentralised digital currency will form the basis of the future of finance," remarked Marcus Swanepoel, Luno's chief executive and founding partner. "Our mission at Luno is to bring digital currencies to everyone, everywhere. It is our view that we will end up with a multi-digital currency world and Ethereum is aligned with this view."
This latest advancement follows Luno's significant geographic expansion, which saw the platform establish operations across 35 additional European markets. That growth initiative materialized following a successful Series B funding round that generated $9 million for the organization.
Balderton Capital, recognized among Europe's foremost venture firms, led the investment syndicate. The funding coalition also encompassed Digital Currency Group, Naspers, Venturra Capital, plus first backer AlphaCode—the fintech operations unit of Ran Merchant Investment Holdings.
As a digital asset exchange operator, Luno provides wallet services for cryptocurrency custody and merchant payment infrastructure. Its geographic footprint includes offices spanning Singapore, Cape Town, and London.
In the South African market, Luno has partnered with Pick N Pay, a leading supermarket retailer, conducting trials to enable bitcoin transactions at checkout counters. The company earned additional recognition when selected as one of 18 fintech innovators participating in the UK Financial Conduct Authority's first regulatory sandbox cohort.
