NetCents, the Vancouver-based crypto payments company, announced credit card support for buying cryptocurrency on its exchange. Users can now make purchases with Visa, MasterCard, or American Express
NetCents, the Vancouver-based crypto payments company, announced credit card support for buying cryptocurrency on its exchange. Users can now make purchases with Visa, MasterCard, or American Express cards.
Card support for purchasing crypto remains rare in the market. Only a handful of exchanges have secured the necessary approval from major card networks to process these transactions. NetCents' arrangement with all three major issuers represents a notable achievement that underscores the company's platform security.
The feature provides multiple benefits. Customers can deposit funds through their cards and gain fast access to crypto assets without leaving the platform. The transaction process is contactless—a practical advantage given recent health concerns—and the company reports that card-based purchases move faster than traditional bank transfers. Another advantage: customers get a new way to fund their NetCents wallets.
Merchants stand to benefit most from this capability. Business owners asked NetCents for card support to accept cryptocurrency as payment without requiring customers to maintain separate wallets or accounts. NetCents plans to push digital wallet adoption by directing these merchants' customers to open NC wallets. Each transaction becomes an opportunity to onboard a new user.
This approach aligns with broader payment trends. Deutsche Bank's research on payment methods shows that digital wallets enable companies to personalize offerings and interact with customers in ways traditional cards cannot. The bank noted that personalization helps businesses stand out from competitors and claim market share. Millennials place strong value on this level of customization. Surveys show they prefer smaller, independent brands they perceive as offering higher quality. Deutsche Bank forecast that within five years, e-wallets will rank as the second-most preferred payment method overall, with millennials adopting them first.
For NetCents, the approval represents a critical milestone. The company now operates infrastructure connecting merchants, consumers, and major financial networks in a unified system. The real test lies ahead: whether competitors adopt the platform and whether that growth translates into sustainable market share depends on merchant and user migration over the coming months.
