Cryptocurrency

Cashaa To Deliver Crypto Institution In India With UK Firm

Cashaa, a London-based fintech company, is opening physical cryptocurrency branches across India. The company partnered with United Multistate Credit Cooperative Society to launch UNICAS, a crypto-foc

By James Gray··1 min read
Cashaa To Deliver Crypto Institution In India With UK Firm

Key Points

  • Cashaa, a London-based fintech company, is opening physical cryptocurrency branches across India.
  • The company partnered with United Multistate Credit Cooperative Society to launch UNICAS, a crypto-foc

Cashaa, a London-based fintech company, is opening physical cryptocurrency branches across India. The company partnered with United Multistate Credit Cooperative Society to launch UNICAS, a crypto-focused institution with 34 branches in Northern India, Rajasthan, Gujarat, and Delhi. The venture will expand to 100 locations within a year.

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The India expansion aligns with Cashaa's broader growth strategy. The company raised $5 million from Dubai-based O1ex to fund operations in the Caribbean, Africa, and the United States. In early October, Cashaa opened accounts for Indian users, enabling them to buy and hold CAS, the company's native token, as well as other cryptocurrencies. Cashaa intends to let customers use their crypto assets as collateral for loans.

Founder and CEO Kumar Gaurav explained the strategic reasoning. "Most Indians are not aware or are misinformed about cryptocurrency as an online product and they tend to trust what they see or what the government recognizes and recommends," Gaurav said. "India is still largely a cash-based economy despite a demonetization drive. We intend to address both issues which are slowing the process of cryptocurrency adoption."

Media reports in India suggested the government would ban cryptocurrencies, but no such proposal materialized. When Parliament assembled for the Monsoon Session in September, lawmakers took no action on digital asset restrictions. Gaurav dismissed the reports as speculation and said regulations would not obstruct the venture's development.

MiningPool content is intended for information and educational purposes only and does not constitute financial, investment, or legal advice.

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