Starling Bank co-founder launches brand new crypto exchange

Starling carved out space in the challenger bank market by offering an app for spending tracking, budget management, and bill splitting among friends. The model beats incumbents through adaptability. Hipperson is now running the same playbook through crypto.

The exchange is live on iOS, with Android in the works. Hipperson said the platform wants to "bring cryptocurrencies closer to a mainstream audience." He outlined his fuller vision: "This launch marks the beginning of an exciting journey for Ziglu to deliver transformational financial services for our customers. By offering immediate and safe access to best-price crypto, customers can spend, exchange and send their money, regardless of the currency, where, when, and how they want."

Development started in 2018. Ziglu originally aimed for January 2020 but the company pushed the release back to summer. The UK is the first market. International expansion follows once the platform proves itself.

Hipperson pegged his core customer base at men between 25 and 45 who want "easy, safe access to crypto." He also claims Ziglu undercuts bigger exchanges on price. His target is 15 cryptocurrencies on the platform by year-end.